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B Corp: using business as a force for good


Our founders, Tim and Sebastian, started Pukka over 15 years ago with the aim of doing good through commerce. From the moment they first met, they quickly discovered a shared passion for finding a better way of doing business. So when the B Corp movement landed on UK shores, we were quick to get involved – becoming certified as a B Corp in the first UK cohort in 2016.

What is the B Corp movement?

The B Corp movement started in the US and has quickly gathered momentum across the globe. Certified B Corps, (as they are increasingly known here in the UK), are a new type of company who use the power of business to solve social and environmental problems.

The community is made up of over 2,400 companies in 50 countries from 130 industries, with one unifying goal - to redefine success in business.

Together we are a powerful lobby for positive change – with 2016 the hottest year on record, and 21% of plant species threatened with extinction, there has never been a more urgent need for every person, organisation and government to take action to protect the future of our planet.

Why did Pukka become a Certified B Corp?

Pukka’s essence has always been to serve people and planet; all of our teas and herbal solutions are certified organic, all our teas are Fair for Life certified, and we donate 1% of all our sales (yes sales, not profit) to environmental charities with 1% for the Planet.

As a Certified B Corp, we are now rigorously assessed on the mission that we were founded on: to connect people, plants and the planet through the incredible power of organic and fairly traded herbs.

We are assessed by completing the B Impact Assessment process every two years. Becoming a certified B Corp cements our ongoing commitment to meet higher standards of transparency, accountability and performance - offering a positive vision of a better way to do business.

B the Change - Use business as a force for good

Here are three ways you can become part of the #BTheChange team of people using business as a force for good:

  1. Celebrate the change-makers 
    Follow the #BTheChange and discover more about the people, organisations and other businesses that are using the power of business as a force for good. Remember to also always look for the B Corp logo.
  2. Help recruit a B 
    Do you know a company that should be a B Corp? Or maybe a company that might be interested in using the B Impact Assessment to measure what matters? If you know a great business that belongs in our community, let them know.
  3. B a better business 
    Take the free B Impact Assessment or recommend a company to take it. Used by the 15,000+ of the world's leading businesses to assess, compare, and improve their social and environmental impact.

How can a business become a B Corp?

Join the growing community of Certified B Corps. Together with other B Corps across the world, we are stronger and can achieve so much more.

The certification process is as easy as 1-2-3:

  1. Meet performance requirement 
    Complete the B Impact Assessment and earn a reviewed minimum score of 90 out of 200 points. Get started now.
  2. Meet legal requirement
    Determine the path for your corporate structure and state of incorporation. Learn why this matters
  3. Make it official 
    Sign the B Corp Declaration of Interdependence and Term Sheet.

For a help with from the B Corp team, register for a certification webinar, or email

Pukka Logo

Vicky Murray, Sustainability Manager

I spend most of my time with one eye on the future. When you bring tomorrow’s challenges into focus you begin to demand a lot more from today! My job here at Pukka is to look for opportunities for us to do things in ways that will have maximum benefits to people, plants and planet. I live to spend time in beautiful nature – particularly blustery walks with my family along the Northumberland coast. And work to passionately protect it.